Why Facebook Business Pages Are Useless in 2025 — Real-World Proof

Once upon a time, Facebook Business Pages were a decent tool to reach your customers. That time is long dead — buried somewhere next to MySpace and the idea that Zuckerberg has any ethical compass left. If you’re a small business owner clinging to the idea that Facebook is going to help your business grow in 2025, here’s a blunt truth:

Facebook doesn’t give a damn about your business — they just want your money, your data, and your frustration.

Let’s break this down.

---

Organic Reach Is a Corpsicle

If you thought posting regularly to your business page was keeping your audience engaged, I’ve got bad news for you: less than 1% of your followers actually see your posts. That’s not a bug. That’s by design. Facebook throttles your organic reach so they can shake you down for ad dollars like some digital mob boss.

• Want people to see your announcement? Pay. Keywords Everywhere Socialinsider
• Want to update your hours? Pay.
• Want your customers to know you exist? You guessed it — pay.
• The average Facebook Page now reaches just 1.2–1.65% of its own followers organically—Instagram’s at 3.5% by comparison.
• Even if you have 1,000 followers, only around 12–16 people see your posts unless you pay up.
• Meanwhile, Facebook bombards user feeds with marketing—taking up 10–15% of all News Feed real estate, a revenue-engine design .

They’ve turned your own followers into rented access. You built the audience. They own it. You just get to wave at them from behind a paywall.

---

The Platform Is a Glitching Nightmare
(And I’ve Lived Every Second of It)

Let me paint you a picture of just how dysfunctional Facebook has become — not in theory, but from hard, painful experience.

A while back, my original business page (an Electrical & Instrumentation, Power Generation and Information Technology company) — using my federally trademarked business name — was hacked. Someone took over the page, changed the branding, locked me out, and began repurposing it as an online clothing store.

I did everything by the book:

• Reported the hack
• Submitted proof of trademark ownership
• Provided identity verification
• Sent screenshots of unauthorized access

And what did Facebook do?
Absolutely nothing.

They didn’t shut the page down.
They didn’t return it to me.
They didn’t even acknowledge that I owned the name — despite my federal trademark. I might as well have been shouting into a well.

So, I bit the bullet. I had to recreate the entire Facebook Business Page from scratch. Thankfully, at that time, Meta still allowed such basic functionality. But you know what came next?

I had to start over from zero — zero followers, zero reach, zero credibility.
And even as I slowly regained followers, I realized something sickening:
None of them saw my posts.

Because Facebook’s algorithm now shows business page content to only about 1% of your own audience, unless you’re paying to boost every post. It doesn’t matter how good your content is. You’re just background noise in a machine optimized for ad revenue, outrage bait, and scams.

Fast-forward to today.

I’ve since sold off the Power Generation segment of my business.
I’m launching a new division and, naturally, I go to create a fresh page.

But now?
Facebook is straight-up telling me “F* you.”**

Every attempt to create a new page results in:

“Your request couldn’t be processed. Please try again later.”

No explanation. No recourse.
Not from my primary account, not from a friend’s account, not even from a brand new account on a brand new IP. Same error. Same dead end. Same silent treatment.

You know what does work on Facebook, though?
Scam ads. Fake crypto giveaways. Drop-shipped Chinese garbage.

It’s clear where their priorities are.

---

Meanwhile, Facebook Profits from Scam Ads While Crushing Legit Businesses

While they make it nearly impossible for legitimate business owners to create or manage a simple page, Facebook has no problem cashing checks from scammers.

• A Wall Street Journal investigation revealed Meta knowingly allows scam advertisers to run rampant — allowing multiple “strikes” before taking action.
• Scam ads pushing fake crypto, AI nonsense, and counterfeit goods make up a massive portion of ad revenue, according to leaked internal reports.
• Global losses to social media scams exceeded $5.7 billion in 2024, much of it linked to Meta platforms (Okoone).

Facebook’s policies aren’t just clear—they’re carved in stone:
Scam money gets the greenlight. Honest businesses get throttled, banned, or shadowbanned. Why? Because “community standards” are just a smokescreen for profit—especially when fraudsters are footing the bill.

Let’s talk receipts:

• Facebook allowed scam ads using Martin Lewis’ image (UK financial expert) to run for years, despite repeated complaints—even after a lawsuit. Only when he sued them for defamation did they pretend to care.
• Fake crypto investment ads featuring Elon Musk and other celebrities? All over Facebook and Instagram. People lost millions—but hey, those scammers paid ad dollars, so Meta was all ears.
• Small businesses, on the other hand?
  ● Ad accounts disabled with no warning.
  ● Pages unpublished for “violating community standards” with no explanation.
  ● Customer service? Nonexistent. Unless you’re spending six figures a month.
• Meanwhile, grandma’s post about vaccine side effects? Nuked.
  A satire meme about politics? Flagged.
  A local business ad about church events? “Limited reach due to policy violation.”
  But a scammer selling non-existent puppies or miracle weight loss pills? “Approved.”

So no—it’s not funny how Facebook’s AI can sniff out a harmless meme in seconds but lets fake Ray-Ban ads flood your feed every Christmas.

It’s not a glitch.
It’s not incompetence.
It’s a business model.

And it’s pathetic.
Greedy.
Predatory.
And exactly what we’ve come to expect from a platform that pretends to be a “community” while monetizing exploitation at scale.

---

4. Ad Fraud Has Become a Revenue Stream

It’s not just scam ads — it’s fake engagement, too.

• Click fraud on Facebook’s Audience Network now exceeds 50%, meaning half your ad budget may be going to bots or click farms (Reddit report).
• An estimated 80% of clicks on some campaigns are now suspected to be non-human.
• Globally, advertisers lost $88 billion to ad fraud in 2023 alone — and Facebook is a major vector (Wikipedia).

While you’re burning budget trying to reach your audience, Facebook’s cashing your checks and feeding the fraud machine.

---

Scams Erode Consumer Trust

Even beyond ads, Facebook is turning into the internet’s Craigslist-for-con-artists.

• Facebook Marketplace is flooded with fake listings, with no serious enforcement against repeat offenders.
• More than half of all Zelle-related payment scams originate from Meta platforms (Anura).
• In Australia, social media scams — largely from Facebook and Instagram — cost users $95 million in a single year (Herald Sun).

Meanwhile, legitimate businesses are throttled, shadowbanned, or locked out.
The inmates are running the asylum — and Meta is selling them ad space.

---

Real Businesses Don’t Build on Rotten Foundations

If you’re serious about your business, stop dancing for a dying platform. Do this instead:

• Own your website. You control it. No algorithm. No pay-to-play.
• Use Google Business Profile. It’s free. It shows up on Maps. People trust it.
• Build an email or SMS list. Talk to your customers directly, not through Zuck’s filter.
• Use professional platforms like LinkedIn for visibility and B2B credibility.
• Drive traffic from social platforms to owned channels — don’t build your castle on rented land.

---

The Bottom Line

Facebook Business Pages aren’t just obsolete — they’re actively hostile to real businesses.

They’re unreliable. Glitchy. Opaque. Riddled with click fraud. Throttled unless you pay. And completely unaccountable to the very people keeping the lights on.

And if you think the next algorithm tweak won’t silence your business too, you’re already standing on the trapdoor.

So stop trying to breathe life into a corpse.
Facebook doesn’t deserve your brand. Build something you actually own.

---

Want to Be Taken Seriously?

If you’re ready to stop begging Facebook for scraps and actually take control of your online presence, don’t hesitate to reach out.

📞 Call us today at (318) 215-5526
We’ll give you a no-cost analysis of your web presence and show you exactly what Sirius Services can do to help your business stand out — with a real website, real SEO, and real results.

Not that Facebook garbage.

Let’s build something better — no political pun intended.